The vision of “Becoming the most valuable business service partner in the Middle East and promoting a new pattern of an open economy” not only anchors the company’s strategic focus on deeply cultivating the Middle Eastern market but also distills the core value of empowering coordinated regional economic development.

In building an open economy, removing trade barriers and facilitating the smooth flow of production factors are central to achieving mutual benefits and win-win outcomes. Leveraging years of accumulated localized resource networks and specialized service capabilities, the company will take an active role in the practical implementation of China–Arab economic and trade frameworks, focusing on creating a stable regional investment ecosystem; effectively helping businesses reduce cooperation costs and enabling more small and medium-sized enterprises to efficiently access the growth opportunities of the Middle Eastern market.

The forging of core competitiveness is centered on three pillars: assembling an elite team with both cross-cultural communication skills and international compliance expertise; capitalizing on a well-established localized resource network; and upholding compliance operations and the spirit of contract as the foundation for long-term trust in cooperation.

As an active practitioner of the Belt and Road Initiative, the company will continue to deepen China–Arab trade and investment linkages: rooted in traditional industry cooperation, facilitating technology transfer, capacity collaboration, and experience sharing to help Middle Eastern countries enhance development efficiency; while at the same time building efficient cooperation bridges in emerging fields such as the digital economy and green energy. Ultimately, the company aims to become the preferred partner for global enterprises seeking to enter the Middle Eastern market, injecting sustainable momentum into the prosperity and stability of the regional economy.