Professionalism: Build a learning-oriented organization and continuously enhance the team’s professional capabilities.

Innovative Thinking: Drive digital transformation to optimize service processes and models.

Win-Win Philosophy: Establish long-term value partnerships and pursue collaborative growth.

Customer First: Focus on full-cycle needs, respond accurately through regular communication; provide customized solutions with end-to-end follow-up, using customer satisfaction as the core performance metric.

Responsibility and Commitment: Strictly comply with laws and business ethics, prevent unfair competition; actively engage in public welfare, fulfilling social responsibilities and industry missions.

Agile Collaboration: Break down departmental silos, establish efficient collaboration mechanisms; rapidly integrate resources to respond to market changes, improving operational efficiency and competitiveness.

Talent Empowerment: Build growth platforms and improve development systems (including professional skills and management capability enhancement); foster an innovative and inclusive culture, granting autonomy and space for trial and error, to achieve mutual growth between individuals and the company.